What is the Plant Based Challenge?
The Little Bird Organics Plant-Based Challenge is about showing the nation how easy, delicious and accessible plant-based food can be. We want to inspire Kiwis to make better food choices, and add more veggies to their plate!
With the release of Megan May’s (founder of Little Bird Organics) new plant-based cookbook Little Bird Goodness, we wanted to challenge four of the most well respected and innovative celebrity chefs and cooks in New Zealand to create a plant-based dish for The Unbakery menu, as well as to be shared with everyone nationwide - in an effort to showcase just how innovative and delicious plant-based food can be.
As a nation, our health statistics are not in good shape. There is so much research out there now about how incorporating more vegetables into your diet, and eating more plant-based meals can have a profound effect on your health. With the Little Bird Organics Plant-Based Challenge, we want to show people that taking their health into their own hands doesn’t mean giving up all the things they love, but instead involves a mind shift, and a little adjustment. We want to show you that you won’t need to eat “rabbit food” for the rest of your life, but that plant-based food can be just as fun, exciting and delicious!
Eating a more plant-based diet isn’t just about our own health, it also reduces our impact on the environment, which supports all of us. Environmental destruction is happening at a rate that is far from sustainable, and being more aware of our consumer choices and consumption habits by choosing to eat less meat and dairy products, and more plants is the best way to individually make small changes, which all collectively amount to a much larger impact - we want to create a happier, healthier world for everyone.